Drake ? Headlines
You see the entire media business is based upon clicks. PPC or pay per click, or page views is how they generate advertising revenue. And due to human nature, bad news (or fake news) gets way more clicks than the actual news. That's why news is so negative and headlines are so outlandish. It was a bad problem in the TV era, it's a horrendous catastrophe in the internet age.
Drake – Headlines
its about different "headlines" and rumors that start about him and how people think he "fell off" meaning they think he isnt good anymore and he isnt on top of his game but he never fell off he was just busy making money and now they know he hasnt "fell off"